Overview
A luxury digital transformation for Aysegul Ikna, a high-fashion sustainable brand at Citizen Supply in Ponce City Market. We created an elevated online presence that justifies premium pricing through sophisticated design and seamless e-commerce integration.
The Challenge
Aysegul Ikna's handcrafted, sustainable pieces commanded luxury prices, but her digital presence didn't reflect that value. Without a cohesive online brand experience, potential customers couldn't understand or justify the investment in her high-end garments.
Competitor Analysis
To position Aysegul Ikna in the digital luxury sustainable fashion space, we analyzed two Atlanta-based sustainable brands with established online presences.
Maelu Designs | Beya Made | Aysegul Ikna | |
|---|---|---|---|
| Luxury Aesthetic | × | ||
| Sustainability Message | |||
| Premium Justification | × | × | |
| Brand Cohesion | |||
| Digital Shopping Experience | × | × | |
| Social Integration | × | × |
Sustainability credentials alone don't justify premium pricing. Luxury perception requires visual sophistication, seamless experience, and brand cohesion across every touchpoint.
Design System
Visual identity refined to communicate luxury and intentionality at every interaction.
White Base
#FFFFFF
Charcoal Grey
#262626
Dark Green Accents
#1A4D2E
Main Typography - Hornset
Refined elegance for headlines and product names
Body Typography - HellasFun
Approachable readability for descriptions and information
Accent Typography - LostInSouth
Distinctive personality for callouts and details
Approach
Visual Language
Gallery-quality photography standards with generous white space and minimal, intentional green accents that whisper sustainability rather than shout it.
Custom Development
Hand-coded website architecture with Square integration for frictionless high-value transactions, Meta Pixel for retargeting, and automated email sequences with custom-designed templates.
Omnichannel Brand Refinement
Complete Instagram overhaul including feed curation, bio optimization, highlight organization, and logo refinement to create visual consistency from discovery to purchase.
Experience Philosophy
Every digital touchpoint designed to reflect the craftsmanship and attention to detail present in the physical garments—justifying premium pricing through premium experience.
Result
30%
Within months of launch, Aysegul Ikna saw a 30% increase in monthly sales with significantly improved digital brand recognition. The online experience now commands the same respect and price point as her physical boutique presence at Ponce City Market.