TheBando ATL: 689x More Online Orders

TheBando went from 132 online ordering page views to over 91,000 in 139 days. That is not a typo. That is a 68,836% increase — a 689x jump — from a single website redesign.

The Challenge

TheBando is not your average restaurant. Owned by Terry and Darius, it sits at the intersection of two things Atlanta does better than anywhere else: food and history. It is a Black history museum and a fried chicken restaurant rolled into one, located on the Westside of Atlanta. The concept is original. The food is excellent. The website was holding them back.

Before we got involved, TheBando's site existed, but it was not doing work for the business. The online ordering page had pulled in 132 views over the measurement period. One hundred and thirty-two. For a restaurant in one of the most competitive food cities in the country, that meant the website was essentially a digital business card — nice to have, not actually converting anyone.

The menu was hard to find. Online ordering was buried. Mobile users, who make up the majority of restaurant website traffic, had to dig through the site to figure out how to place an order. For a city where people are searching "best fried chicken near me" every five minutes, that is a massive missed opportunity.

The Solution

We launched the redesigned thebandoatl.com on November 7, 2024. Here is what we changed and why.

Online ordering became the front door. The previous site treated online ordering like an afterthought — a link tucked away on an interior page. We moved it to a prominent position with clear, direct calls to action. When someone lands on the site hungry, the path from "I want food" to "I'm ordering food" should take seconds, not minutes. We made that happen.

New menu pages built for browsing. We created dedicated menu pages that let visitors explore what TheBando offers before they commit to ordering. These pages collectively drove 139,398 page views after launch. People want to look at the menu before they order. Giving them well-designed, fast-loading menu pages kept them on the site longer and moved them toward placing an order.

Mobile-first ordering experience. Most people finding a restaurant on their phone are either walking down the street or sitting on their couch. Either way, they want to order quickly. We rebuilt the mobile ordering flow to be fast, intuitive, and frustration-free. No pinching, no zooming, no hunting for buttons.

The history and culture stayed central. TheBando's identity as a Black history museum is core to the brand. We did not push that aside to make room for e-commerce. The redesign gave both sides of the business — the cultural experience and the food — proper space and presentation. Visitors can learn about the museum, explore the history, and order fried chicken, all without the site feeling cluttered or confused.

The Results

We pulled data from Wix Analytics comparing 139 days before and after the November 7, 2024 launch. The numbers speak for themselves.

• Total sessions: 220,200 to 303,129 — a 37.6% increase
• Unique visitors: 174,463 to 231,495 — a 32.7% increase
• Page views: 440,754 to 588,458 — a 33.5% increase
• Online ordering page views: 132 to 91,060 — a 68,836% increase (689x)
• New menu pages: 139,398 collective page views from pages that did not exist before

The online ordering page went from being essentially invisible to becoming the site's primary conversion driver. That is the difference between a website that exists and a website that works.

Key Takeaways

• Put the money page front and center. If your business makes revenue from online orders, your website should make ordering the easiest possible action. TheBando's ordering page was buried. We moved it to where people could actually find it, and views jumped 689x.
• Menu pages are not filler — they are sales tools. Dedicated menu pages generated nearly 140,000 views. People browse before they buy. Give them something worth browsing.
• Design for the phone in your customer's hand. Atlanta is a mobile-first city. People are searching for food on their phones while stuck on 285 or walking through the Westside. If your restaurant site does not work perfectly on mobile, you are losing orders every single day.