AI-POWEREDNETWORKINGTHAT CONVERTS
Overview
Pursue Networking is an AI-powered LinkedIn copilot for B2B sales teams. We built the platform from scratch, including brand, product surface, and go-to-market, turning manual LinkedIn outreach into a repeatable system that preserves authenticity while scaling revenue.
The Challenge
Sales teams burn hours every week on manual LinkedIn busywork like prospecting, follow-ups, and connection management. Existing tools either spam contacts (and get accounts flagged) or are too generic to be useful. Pursue needed a platform that felt human, respected LinkedIn policy, and actually converted connections into pipeline.
Competitor Analysis
We benchmarked Pursue against the two most visible LinkedIn automation tools to understand where the category fell short on trust, human focus, and transparent tactics.
Taplio | Waalaxy | Pursue Networking | |
|---|---|---|---|
| AI-Powered Copilot | × | ||
| LinkedIn Safety First | × | × | |
| Pipeline Tracking | |||
| Transparent Pricing | × | × | |
| Human Relationship Focus | × | × | |
| Actionable Tactics, No Fluff | × | × |
The LinkedIn automation category has been burned by spammy tools that get users flagged. Pursue wins by leading with safety, authenticity, and tactics that actually move pipeline, not volume games.
Design System
A tactical operator aesthetic. Dense, confident, data-forward. Gold signals value, blue drives action, monospace earns credibility.
Midnight Base
#0B0B0F
Signal Gold
#F5C842
Action Blue
#3B82F6
Display Typography - Norwige
Confident display type for pitch moments and feature headlines
Body Typography - Inter
Clean, dense body copy built for scanning tactics and how-to content
Accent Typography - JetBrains Mono
Monospace for data, metrics, and credibility cues
Screenshots
Approach
Platform Architecture
Built on Next.js and Supabase with a LinkedIn-safe automation layer. Real-time pipeline tracking, newsletter subscription flow, and content delivery system, all running on infrastructure tuned for speed and reliability.
AI Copilot Design
Designed the AI copilot to augment the human, not replace them. Every suggestion is LinkedIn-policy aware, every outreach template preserves the sender's voice, and every tactic is pulled from patterns that actually convert.
Brand & Positioning
Developed the full brand system: signal gold against a midnight base, monospaced data callouts, and a voice that is equal parts tactical operator and sales coach. The brand promises 'no fluff, just tactics' and the visual system enforces it.
Go-to-Market System
Shipped the onboarding flow, newsletter capture, pricing page, and founder-story page as one coherent funnel. The community grew to 500+ professionals within the first launch window.
Result
500+
The platform launched and the community started growing right away. Pursue now serves 500+ active sales professionals, with a content engine, onboarding flow, and AI copilot all running on the platform we built. It finally feels like the product it actually is.