Case Study·E-commerce·Wisdom ATL

We turnedWisdom intoa machine.

and made it weirder on purpose

A fun eyewear lifestyle brand out of Atlanta with Nike, SCAD and Nordstrom in its history, and a website that showed none of it. We rebuilt the whole thing, frame by frame.

Visit wisdomatl.com
Real lifeAlready true before we showed up

He had already collabed with

  • Nike
  • SCAD
  • Drake
  • KingBach
  • Nordstrom
The old siteWhat a visitor could see

None of it was easy to find.

The old site's lookbook pageall the work was real, just nowhere fun to discover it.
01The calls

Four calls, up front

Keep the rotating glasses

Merge landing and shop

Let the grid breathe

Give the brand world a home

02The audit

Frame by frame

every note here is one we actually wrote on the recording

We recorded the old site and walked it end to end before touching a pixel. These are the four moments where the most money was leaking, each paired with the same moment on the rebuild.

01

Landing into Shop

Landing into Shop, beforebefore
the shop is a whole separate page from here
you get hyped, then have to go find the store yourself
Landing into Shop, afterafter
New custom illustrated shop button and rotating glasses, one unified shop with home to lessen touchpoints.
02

Product Grid

Product Grid, beforebefore
only 2 across. the lineup takes forever to get through
sorting is the only way to explore
and no footer at all. the page just stops.
Product Grid, afterafter
4x1, broken up, linked out below. Scrolling keeps discovering instead of just listing product.
03

Lookbook into Story

Lookbook into Story, beforebefore
Nike, SCAD, Drake, Nordstrom, all flattened into one gallery
no story, no context, no reason to care
Lookbook into Story, afterafter
A real Story page, with scroll triggered collections and a proper collab timeline.
04

Brand Films

Brand Films, beforebefore
real commercials, filed away behind a tab
this should be leading the page
after
The films now lead the new Info page hero directly.
03The new world

Where the fun went

this is the part most e-commerce sites never get

The site did not just get faster to shop. It got four new destinations that let the real world creativity actually show up online. Three of them deserve the full frame.

Pop a balloon, get 15% off
01The Arcade

Pop a balloon, get 15% off

A custom Wisdm minigame instead of a coupon field. Discounts became something you win, which is the first time a promo has ever felt on brand for them.

Fans submit. Fans get featured.
02I Wish Everybody Could See

Fans submit. Fans get featured.

A social media style feed where customers post themselves in the frames. The community does the lookbook now, and it never goes stale.

Nike through Nordstrom, in order
03The Story page

Nike through Nordstrom, in order

We told the story of all his collections from the top. A detailed timeline of how each collaboration actually happened, the proof most eyewear brands do not have, finally on display.

Also new
Story hero + custom loader

Story hero + custom loader

Wisdm's commercials as the hero, behind a loader built for the page.

Scroll triggered collections

Scroll triggered collections

Collections reveal on scroll instead of sitting in a static gallery.

The collab lineup

The collab lineup

Every partner on one wall, above the fold of the Story page.

IWECS hero

IWECS hero

Built around a graphic Wisdm already had. The world building, distilled.

Press page

Press page

Every article and mention in one place, for SEO, backlinks, and proof of reach.

A footer, at last

A footer, at last

The old site had none. This one is clean, branded, and does real navigational work.

04The architecture

How it all connects

one hub, everything funnels back to it

Home and Shop merged into a single hub. Every new destination, the Story page, the fan feed, the Arcade, Info, Press, branches off it, and every branch still funnels back to checkout.

05The receipt

What shipped

Range of View
Job: full rebuild
Platform: Shopify
  • Landing and shop merged into one flow✓
  • Product grid, 2x1 to 4x1✓
  • A real footer✓
  • Story page + collab timeline + loader✓
  • I Wish Everybody Could See + fan feed✓
  • The Arcade, balloon pop for 15% off✓
  • Press page for SEO and backlinks✓
  • Info, FAQs, and contact rebuilt in brand✓
Items: 8shipped

Eight things shipped.
Zero templates.

no numbers on this page yet. we only put up the real ones.

Frequently asked

Yes. The rebuild runs on Shopify, so Wisdom keeps its checkout, inventory, and apps, while the storefront, the Story page, the fan feed, the Arcade, and the Press page are all custom on top of it.

If you sell something people care about and your site does not show it, yes. We start with a recorded frame by frame audit of what you have now, then rebuild around what is already working instead of starting from a template.

The landing page and shop were disconnected, the product grid was a cramped 2x1 with nowhere else to go, there was no footer, and the brand's biggest asset, collabs with Nike, SCAD, Drake, KingBach, and Nordstrom, had nowhere to live.

A merged landing to shop flow, a 4x1 product grid that links out to the rest of the site, a real footer, a Story page with scroll triggered collections and a collab timeline, an 'I Wish Everybody Could See' community page with a fan submission feed, a custom balloon pop arcade game worth 15% off, and a Press page for SEO and backlinks.

Project led by Ayush Basu, Founder & Creative Director at Range of View Studios.

Got a store that sells
less than it should?

We audit the whole thing frame by frame, then rebuild it so it sells without going quiet.

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